The second step is the final phone call. This can grab any lagging subscribers that may have started to change their minds about not continuing their subscriptions. Most magazines use the agency-style apprach because the business comes in with a remit and no extra billing expenses (you pay going by net sales). When using this technique, you get 25-35 percent of the subscription price. However, these orders classify as agency-sold and are billed by the agency - not the publisher - which once more may bring on lower pay-ups.

By doubling the number of calls usually made, you'll amplify your renewal telemarketing capability. Plus, because it is more and more complicated to get large numbers from just about any source now, this tactic can be a great change for your magazine.